Heading to the Automotive Interiors Expo Europe 2024

November 4, 2024 • Posted in Events


We are looking forward to joining the attendees of this year’s Automotive Interiors Expo Europe in Messe Stuttgart, Germany on November 12-14th. While we’re not exhibiting at this year’s event, we’re excited to peruse the show and make connections on the floor with other visitors.

With production capabilities in Japan, China, Malaysia, Thailand, Indonesia, and Mexico, Sanwa Screen is able to support automotive production around the world. So, Europe, here we come!

fine expression printed auto part

About the Automotive Interiors Expo Europe

The Expo is a place for manufacturing and interior design teams to come together and see the latest in auto design solutions and technologies first-hand.

When we exhibited at the North America version of the show in 2022, we were thrilled to showcase our better-known capabilities — such as injection molding and in-mold labeling (IML) — plus new trends in Fine Expression Silk Printing (FESP) and graphic technologies.

Since then, we’ve worked with automotive OEMs and Tier 1 suppliers to perfect this technology and explore its capabilities. FESP opens the window for originality. Designers are finding new ways to break the mold — so to speak — and be unique with auto interior finishes that add intrigue and value, such as:

  • 1st surface printing (glossy, matte or low gloss)

  • 1st surface texture

  • Deadfront

  • 3D patterns

  • Woodgrain designs

  • Marble/stone designs

  • Hairline designs

Part of the reason we continue attending the Auto Interiors Expo each year is to keep our fingers on the pulse of industry trends, so that when you approach Sanwa Screen USA about an innovative new part idea, we’ve seen it firsthand, too.

IML part auto interior sanwa

Who is the Automotive Interiors Expo for?

The three-day event is perfect for interior designers, manufacturers, and Tier 1 and 2 suppliers. The show is all about quality, color, texture — it’s a great opportunity to see, feel, and connect in-person in the rapidly changing world of auto design. This year, speciality finishes promise to be a strong theme. We’re looking forward to checking out the newest interior innovations, and also being a resource for other attendees at the show when it comes to questions about IML and high-definition printing.

Pre-Expo Reading

Based on interactions when hosting a booth at the show in years past, here are some resources that might be helpful for gathering information about auto interior parts design and production ahead of time:

auto interior dashboard iml part

Want to Meet in Germany?

If you’re planning to attend in November, give us a shout! If you’re currently on the search for your next OEM supplier, we’re happy to bring along product samples that can help you to make the right decisions. Just reach out and let us know what you’d like to see and touch in-person from Sanwa, and we’ll do our best to bring along an example part that meets your needs.

Give us a call at (847) 519-2223 or send an email via our Contact page. We look forward to seeing you in Germany.